There is this website that is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Weather it's for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. Visit http://www.thefuntheory.com/ for more details. It's a really great website.
You may ask what does the fun theory have to do with being eco friendly? Watch this video and you will find out. http://www.youtube.com/user/Rolighetsteorin#p/u/2/zSiHjMU-MUo
This is another fun theory video that helps with pollution. http://www.youtube.com/user/Rolighetsteorin#p/u/1/cbEKAwCoCKw
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